| IDX Technologies - Features |
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Listed below are the salient features of the IDX website system: 1. Agents - Turn Your Website into a Lead Generation Machine Your website needs to be more than a business card – it must be your trusted assistant. With IDX Technologies™ make it attract consumers, capture them as leads, and convert them into clients. Plus, automate and highlight display of your own listings.
Already have a real estate website? Contact us to get started immediately with one of our IDX Technologies™ Agent Packages. Need a real estate website? Contact us for a web designer experienced with IDX Technologies™. See a list of Web Design Partners. 2. MLS Search - The Listings That Homebuyers Are Looking For
The purpose of your website is to serve your existing clients and attract new business. A well-designed site with high quality tools is a great start. It provides consumers with the tools and features they expect from a real estate website. iHomefinder makes it easy for consumers to take the next step and engage with your further with a variety of lead capture tools. We know the value of lead capture and have built and refined our entire system to deliver the best in the business. Property Specific lead capture includes forms, links, and buttons found on the property flyer page itself. These provide great opportunities to engage with a lead who is ready to talk about a specific property. This is a hot lead! We've fine-tuned the placement and appearance of these links and buttons so that the interested consumer never has to work hard to reach out and connect with you. These tools include Schedule a Showing, Request More Info, Save the Listing, and Email the Listing to a friend. Site-wide lead capture provides another way to attract new leads. These tools are prominent throughout the IDX Technologies™ tools and offer the consumer a way to engage with you in a more general way. This may be a lead who is earlier in their buying process, but is ready to form a relationship with a REALTOR. Email Updates are the keystone of this form of lead capture. The valuable service delivers current information to the consumer about listings new to the market – and provides you with the opportunity to effortlessly put your name and brand in front of that lead every day. This drip marketing helps cultivate the lead without any manual labor on your part. When the lead is ready to take the next step, you are the one who gets the call! Learn more about some of our lead capture tools – call an advisor at 888-734-7534 ext 710 4. Convert Leads - Turn Your Leads Into Clients You’ve worked hard to build a great website and to attract visitors. iHomefinder helps turn those visitors into registered leads by offering a variety of lead capture tools. Now that you have leads in the system, how do you help cultivate those leads into fully engaged clients? Use iHomefinder tools to cultivate leads over time and create new client relationships. SHOWCASE YOUR BRAND Make sure that all your leads are signed up for Email Updates. The daily email updates provides an extremely valuable opportunity for you to deliver a service to your leads, while simultaneously promoting yourself with every email sent. Every email sent to your leads can be branded to you – with your name, logo, and other design elements that help the lead remember that it is you who delivers this valuable service to them every day. TRACK LEAD BEHAVIOR In your iHomefinder back-end administrator, you have access to a variety of tools that allow you to see what your leads are doing on your site. Keeping tabs on this activity – last login, recent properties view, recent searches, saved listings, etc. – helps you more fully understand what this lead really wants in a property. This allows you to better understand the needs of your lead and get an idea of where he or she is in the buying process. These tools can also reveal to you who is not active on your site so that you can more effectively focus your energy on the leads who are worth your time. STAY IN TOUCH Contact information for all the leads in your iHomefinder system is easily accessed so that you can call or email leads that are ready for a follow up. You can also use the client’s Property Organizer as a shared interface of information. See a listing they might like? Save it for them in their property organizer and then click a link to send them an email. This light-touch contact allows you to keep leads engaged and allows them the freedom to look at the recommended listing when they have time. Learn more about some of our lead capture tools:
Delight your sellers and promote your listings! iHomefinder's Featured Properties page displays all your listings and is automatically updated as new listings are added and existing listing go into contract. Featured Listings with Open House dates are automatically displayed on the Open Homes page. Focused on a niche market? Our Hot Sheets allow you to show off your expertise and help make it easy for visitors to find the listings you want to service. Use Hot Sheets to highlight key neighborhoods, high-rise condo complexes, properties in foreclosure, golf communities, school districts, and much more. This flexible tool puts you in control of listings on your website.
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